Designed as a playful concept for HEMA, this project explores accessible product design through simplicity, colour and interaction. The design focuses on creating an object that feels intuitive, affordable and enjoyable for a broad audience.
The project started by analysing HEMA's recognizable visual language and product philosophy. Through sketching, prototyping and testing, multiple concepts were developed before arriving at a final design that balances functionality with playfulness.
The final concept reflects HEMA's philosophy: simple products that make everyday moments a little more enjoyable through thoughtful design.